Keywords in SEO play a pivotal role in enhancing your What Is A Keyword visibility online. But what really is an SEO keyword? Let's explore.

In online advertising, a keyword is a particular term or expression that individuals input into web browsers when they are seeking a certain service, product or information. SEO heavily is based on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that you’re offering on your website. Cleverly using these keywords will help lure the right audience and increase the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords calls for a balance. You'd want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the metadata and headings of your website, as these are points where search engines often look.

Moreover, it's critical to choose keywords that connect with your audience. This signifies understanding how they communicate, their internet search habits and their wants.

In conclusion, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.